Betsy Farrell
Visionary Creative Leader
Crafting Elevated Design Experiences
Visionary design director with 10+ years of experience driving brand identity, UX/UI innovation, and visual storytelling for top-tier publications. Adept at leading multidisciplinary design teams, enhancing digital engagement, and aligning creative strategies with business objectives. Passionate about human-centered design that blends creativity with data-driven insights to elevate brand experiences across digital and print platforms.
Selected Projects
Beauty
Awards
The Good Housekeeping Beauty awards program covers a wide spectrum of beauty products, including skincare, makeup, haircare, and more, aiming to guide consumers towards the best-performing products on the market.
Summer Beauty Special
Cross-platform editorial package serving subscribers exclusive beauty content.
From Our Abuelas
A visual storytelling experience that celebrates the heritage, wisdom, and culinary traditions passed down from grandmothers in Latinx families.
Rebel Yoga Studio
A community that goes beyond the mat to inspire strength, resilience, and self-discovery.
Brand Identity
In 2019, Good Housekeeping embarked on a significant redesign of its website to enhance user experience. The redesign aimed to modernize the site's appearance and align with the iconic print brand.
Creative Leader
Brand Identity,
Editorial Design & Visual Storytelling
