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Beauty Awards
Since 2010, Good Housekeeping’s annual beauty awards have been guiding their audience on what products are worth their time and money in this overcrowded market space. The Good Housekeeping Institute Beauty Lab strives to highlight the best-performing skincare, haircare and makeup products.
Design Objective
High-quality, cross-platform design is crucial for the Good Housekeeping Awards. I leveraged a cohesive design strategy to ensure seamless scalability across print, digital, and social platforms. I focused on social strategy and digital reach, creating brand recognition and encouraging users to access and participate in the content.
DESIGN: CREATIVE DIRECTOR MELISSA GEURTS, DEPUTY DESIGN DIRECTOR BETSY FARRELL, PHOTOGRAPHER MIKE GARTEN, VISUAL STYLING DIRECTOR ELISABETH ENGELHART
EDITORIAL: PRODUCT TESTING SABINA WIZEMANN, DANUSIA WNEK, CHIARA BUTLER BEAUTY DIRECTOR APRIL FRANZINO
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