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From Our Abuelas

From Our Abuelas, created in partnership with Lexus, is a series running across Hearst Magazines to honor and preserve generations of wisdom within Hispanic and Latinx communities. This interactive package on Oprah Daily is a visual storytelling experience that celebrates the heritage, wisdom, and culinary traditions passed down from grandmothers, or "abuelas," in Latinx families.

Design Objective

I wanted the visual storytelling aspect to be complemented by a comprehensive media kit, ensuring cohesive elements throughout the package. This media kit includes consistent design guidelines, color palettes, and typography to maintain a unified visual presence. This collaborative approach highlights the importance of combining artistic talent with strategic design to celebrate and share the rich cultural heritage and cherished traditions conveyed in the package.

EDITORIAL ANDREA STANLEY, SHIRLEY VELASQUEZ, CONTENT OPERATIONS ELLEN PAYNE, CARL KELSCH, STEPHANIE MAKRIAS, ART + DESIGN BETSY FARRELL, BREANNA YOUNG, MARCHA JOHNSON, ILLUSTRATOR NIEGE BORGES, PRODUCT DEVELOPMENT MICHAEL SOLOMON, CHRIS SPICER, VISUALS ALIX CAMPBELL, CHRISTINA WEBER, DEIRDRE FINZER READ, NICOLE CLACKEN, SABRINA TOTO, VIDEO CULLEN DALY, J’NELLE AGEE

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