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GH Digital Redesign
In 2019, Good Housekeeping embarked on a significant redesign of its website to enhance user experience. The redesign aimed to modernize the site's appearance and align with the iconic print brand. It focused on providing users with easier access to its rich content, streamlined user interface, and a more engaging digital platform. The redesign sought to keep the brand relevant and user-friendly in the evolving digital landscape.
Design Objective
As the lead designer for the Good Housekeeping 2019 website redesign, I played a pivotal role in transforming our digital presence to better align with our beloved print magazine. Working under the guidance of our talented creative director, I collaborated closely with product designers to bring this vision to life. My focus was on ensuring that the redesigned website reflected the same trusted aesthetic and brand consistency that our print readers have cherished for years. By harmonizing visual elements across platforms, I aimed to provide a seamless and engaging experience for our audience, blending traditional values with modern digital tastes.
CREATIVE DIRECTOR MELISSA GEURTS, GRAPHIC DESIGNER BETSY FARRELL
GH Site Redesign Mood Board V3_Page_04
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GH Site Redesign Mood Board V3_Page_01
GH Site Redesign Mood Board V3_Page_04
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