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Summer Beauty Special
Good Housekeeping’s beauty vertical is dedicated to providing readers with expert advice, top product recommendations, and the latest trends in skincare, makeup, and hair care. It features in-depth reviews of beauty products, often backed by the magazine's rigorous testing from the Good Housekeeping Institute.
DESIGN: CREATIVE DIRECTOR MELISSA GEURTS, DEPUTY DESIGN DIRECTOR BETSY FARRELL, PHOTOGRAPHER MIKE GARTEN, VISUAL STYLING DIRECTOR ALEX MATA
Design Objective
I recognized the potential to consolidate separate beauty stories for our July/August issue into a cohesive ‘summer beauty special’, making it a feature in print and extending its presence digitally for GH+ membership users, enhancing engagement. I art directed the in-house photoshoot to highlight product selections and visualize summer makeup tips. This digital package caught the attention of ad-sale stakeholders and served as a template for future beauty projects. Additionally, I produced a sizzle reel for social media promotion and collaborated with editors to develop a custom newsletter encouraging reader membership for exclusive access.
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